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Online course revenue calculator

Estimate gross sales, net revenue, support cost, and break-even across realistic scenarios.

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Example resultConservative scenario

Revenue result

Estimated net revenue: $657 from 6 purchases. Gross sales are $894 before refunds, percentage costs, and support.

Cost and volume detail

  • Learners after refunds: about 6
  • Support cost: $99
  • Net at half the traffic: about $329
Your inputs

Describe the real teaching task

Change traffic or conversion instead of relying on one optimistic revenue number.

Calculations happen in your browser. No financial inputs are sent to SubSchool.

Examples visible before signup

Worked examples you can inspect and prefill

Every example is fictional, available in the page HTML, and waits for you to press Generate or Calculate.

Worked example

Conservative scenario

Creator stress-testing lower qualified traffic and conversion

Input

  • $149 price
  • 500 qualified visitors
  • 1.2% conversion
  • 8% refunds
  • 8% payment/platform cost
  • $18 support per retained learner

Revenue result

Estimated net revenue: $657 from 6 purchases. Gross sales are $894 before refunds, percentage costs, and support.

Cost and volume detail

  • Learners after refunds: about 6
  • Support cost: $99
  • Net at half the traffic: about $329
  • Net at twice the traffic: about $1,315

Review before use: Qualified traffic and conversion are inputs, not forecasts.

Worked example

Base scenario

Creator using a current evidence-based working assumption

Input

  • $149 price
  • 1,000 qualified visitors
  • 2.5% conversion
  • 5% refunds
  • 8% cost
  • $15 support

Revenue result

Estimated net revenue: $2,899 from 25 purchases. Gross sales are $3,725 before refunds, percentage costs, and support.

Cost and volume detail

  • Learners after refunds: about 24
  • Support cost: $356
  • Net at half the traffic: about $1,450
  • Net at twice the traffic: about $5,799

Review before use: Separate observed inputs from targets and document the date/source.

Worked example

Optimistic scenario

Creator testing upside without hiding delivery cost

Input

  • $149 price
  • 1,800 qualified visitors
  • 3.5% conversion
  • 4% refunds
  • 8% cost
  • $15 support

Revenue result

Estimated net revenue: $7,383 from 63 purchases. Gross sales are $9,387 before refunds, percentage costs, and support.

Cost and volume detail

  • Learners after refunds: about 60
  • Support cost: $907
  • Net at half the traffic: about $3,692
  • Net at twice the traffic: about $14,767

Review before use: Do not present optimistic inputs as expected results.

What to review before using the result

  • Qualified traffic is separated from impressions
  • Conversion is an assumption or observed rate
  • Refunds and payment/platform costs are explicit
  • Support cost scales with retained learners
  • Break-even includes relevant fixed costs outside this model

Questions specific to this tool

Review questions before you continue

Connected resources
GuideCompare course types before choosing oneTemplateCopy the course outline templateProduct workflowReview the AI course creator workflowRelated toolModel an online course priceRelated toolEstimate course revenue
Useful next step

Compare the model with a real course offer

Use the teacher course workspace to define the actual price, access type, programme, and support. Replace assumptions with observed funnel data after launch.

Open teacher coursesCopy the launch checklist

Continue in SubSchool

Turn the draft into a connected teaching workflow

This public result is not imported or saved in SubSchool automatically. Copy it, then use the matching authenticated editor or workflow to create the supported product entities.

Publish and track sales in SubSchoolStart in SubSchool
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