SubSchool journal

Teaching, tutoring, and course creation resources

Practical guidance for teachers, tutors, course creators, schools, parents, and students.

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24 articles

Course creation and sales

Illustration showing five connected stages of an online lesson, from an opening question through teaching, practice, independent work, and feedback.
Course creation and sales

The Anatomy of an Effective Online Lesson: A Practical Structure for Teachers and Course Creators

A clear online lesson structure helps learners understand what matters, practise with support, and act on feedback. Use this five-part model—hook, explanation, guided practice, independent practice, and feedback—to create more purposeful online learning experiences.

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Illustration of a course creator planning a live online cohort with a calendar, lesson materials, learner video tiles, and feedback notes.
Course creation and sales

Should You Pre-Sell an Online Course Before It Is Fully Finished?

Launching before every lesson is complete can help teachers and course creators test demand and improve a course with real learner feedback. It also creates delivery, expectation-setting, and update-policy responsibilities that need to be planned before taking payment.

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Course creator reviewing a visual online learner journey with lesson checkpoints, feedback, reminders, and support.
Course creation and sales

Why Students Do Not Finish Online Courses—and What to Change

A low online course completion rate is rarely caused by student motivation alone. Teachers and course creators can improve the learning experience by reviewing scope, pacing, feedback, friction, reminders, and support.

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Illustration of an educator aligning a learning target, practice activity, and completed assignment on a desk.
Course creation and sales

How to Write Learning Objectives That Can Be Assessed

Well-written learning objectives make it clearer what learners should be able to demonstrate and how an assignment can provide evidence of that learning. Use observable verbs, define the expected evidence, and check that your activities and assessments genuinely align.

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Teacher at a simple desk recording an online lesson on a laptop with a headset microphone, notes, and window light.
Course creation and sales

How to Record an Online Course on a Small Budget Without Sacrificing Clarity

A practical guide to recording an online course with modest equipment and a focused workflow. Learn how to prioritise audio, screen recording, lesson structure, minimal editing, and accessible delivery.

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Illustration of an online course creator reviewing interview notes while connecting with a small group of prospective learners.
Course creation and sales

How to Get the First 10 Students for Your Online Course

Your first 10 students are unlikely to come from a large launch. A clearer path is to learn from the right people, make a low-risk offer, use respectful direct outreach, and create a simple referral loop.

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Illustration comparing a small live online learning group with an independent learner following self-paced modules.
Course creation and sales

Cohort-Based vs Self-Paced Courses: Which Should You Launch?

Choosing between a cohort-based course and a self-paced course affects learner completion, teaching workload, pricing, feedback, and growth. Use this comparison to select a format that fits your learners, teaching capacity, and business model.

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Illustration of two educators planning a short course with three lesson cards leading to a completed worksheet.
Course creation and sales

How to Create a Mini Course That Delivers One Clear Result

A strong mini course does not try to teach everything. Learn how to design a focused 30–120 minute learning product around one observable result, supported by practical evidence and a clear learner path.

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Teacher arranging lesson cards, assignment pages, and a source document beside a laptop while planning an online course.
Course creation and sales

How to Create a Course from a Book or PDF Without Copying It

Turn a book or PDF into a teachable course by separating source material from your own learning design. Use this process to check permissions, build objectives, transform content into lessons, and create assignments that show learning.

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